![]() ![]() Sales Boomerang monitors contact databases on behalf of lenders to identify when a prospect or past customer is ready and credit-qualified for a new loan. Go-forward initiatives include support for a wider range of financial products and lending institutions and a tighter integration between Sales Boomerang and Mortgage Coach. The transactions will support product enhancements designed to make both companies’ widely used technologies even more valuable to lenders. Sales Boomerang and Mortgage Coach will maintain their existing brands and teams. & IRVINE, Calif.-( BUSINESS WIRE)- Sales Boomerang, a provider of automated borrower intelligence and retention software for lenders, and Mortgage Coach, a borrower conversion platform empowering lenders to educate borrowers with interactive presentations that model home loan performance over time, today announced strategic investments from Philadelphia-based private equity firm LLR Partners. Founded in 1999 and with more than $5 billion raised across six funds, LLR is a flexible provider of equity capital for growth, recapitalizations and buyouts.Ĭanaccord Genuity, with a team led by Sanjay Chadda and Chris Heasman, served as the exclusive financial advisor to Sales Boomerang.BALTIMORE, Md. By collaborating with its portfolio companies to identify and execute on key growth initiatives, LLR Partners helps create long-term value. LLR Partners is a lower middle market private equity firm investing in technology and healthcare businesses. Sales Boomerang is trusted by more than 165 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize customer lifetime value. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company’s track record of success delivering measurable value to lenders has accelerated organic growth and helped Sales Boomerang become one of America’s fastest-growing companies. By combining market intelligence, such as interest rate changes, improved credit scores and home listings, with mortgage lenders’ credit underwriting preferences, Sales Boomerang notifies lenders of real-time, actionable loan opportunities, resulting in higher mortgage loan officer productivity, increased new loan originations and improved existing borrower retention. The transaction will support product enhancements designed to make the company’s already-popular SaaS offerings even more indispensable to lenders, including support for a wider range of financial products. Canaccord Genuity Advises Mortgage-focused SaaS Provider Sales Boomerang on its Strategic Investment from LLR Partnersįinancial Technology Investment will Finance Product Enhancements that Position Lenders for Unprecedented Productivity and Borrower SatisfactionĬanaccord Genuity is pleased to announce it has advised Sales Boomerang, a fintech provider of automated borrower intelligence and retention solutions for lenders, on its strategic investment from Philadelphia-based private-equity firm LLR Partners. ![]()
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